The Great Italian Journey
Ispirato all’esperienza culturale del 19mo secolo, la nuova campagna di Great Lengths omaggia il tempo in cui gli artisti del Nord venivano in Italia alla ricerca di luce, colore, arte e cultura del buon vivere. Il titolo è un tributo al capolavoro di Goethe “Viaggio in Italia” , in cui il poeta descrive la penisola come “il paese dei limoni” e i limoni come “le trombe d’oro della solarità”.
Inspired by the cultural experience of the 19th century, the new Great Lengths campaign recalls the time artists from Northern European countries ventured to Italy for its warm light, bright colours and most of all, its ancient heritage and tranquil lifestyle. The campaign title is a tribute to the German Goethe’s masterpiece, “Italian Journey”, a best-selling travel literature classic, telling of the sweet magic of the lemon-trees land.
Watch the stories:
Wandering the City
A Magnificent View
The Magic of Majolica
The Kids Theatre
The Enchanted Tree
CREDITS
Creative Direction: 00:am Alessandro Molinari Elisa Barbieri
Film Director & Photographer: Alessandro Molinari
Directors’ Assistant & Editing: Elena Quarta
Cinematographer: Simone D’Arcangelo
Storytelling: Elisa Barbieri
Production Manager: Marco Bonzanini @ Zerolab
Music: KKD / On Off Man
Hair Director: Rossano Ferretti, Lorenza Ferretti
Great Lengths extensions application: Danielle Keasling, Nanci Lee Randolph, Gisella Obinu, Lorenzo Belardi
Models: Romana, Gintare, Laurel, Agata, Y Zan
Stylist: Luca Imbimbo
Make Up: Kassandra Frua De Angel @ Aura Photo Agency
Local Manager: Christian Peritore
Special thanks to: Ermasfilms
